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Tanora, meaning ‘Youth’ in Madagascan, is an Australian brand of refined, beach-inspired eco-friendly raffia accessories.
Tanora is the celebration of Madagascan ancestral artistry with an Australian modern aesthetic and sustainable conscience. The label’s vision emerged during a road trip down Victoria’s Great Ocean Road in 2014 where Manon and Will reimagined the handicrafts of their mother country and family raffia workshops in products suited to the beach-loving Australian lifestyle.
The weaving and crocheting of raffia is part of the traditional Madagascan handicraft culture. These ancestral techniques utilising traditional looms have become increasingly rare in the face of globalisation, as it has become cheaper to outsource and mass-produce products through modern machinery. An integral part of our mission is to maintain the human side and artistry of a craft native to Madagascar.
Raffia is one of the most sustainable materials in the fashion industry. The cultivation of raffia involves only the careful hand-pruning (rather than cutting) of the raffia palm, that way our footprint on the environment remains as minimal as possible. Whatever goes into our products is obtained responsibly and with a conscience. Our raffia is pruned at a minimum of 1.2 metres, ensuring that harvesting is non-disruptive and that the health of the palm is preserved.
Tanora is much more than buying and reselling in Australia. All our products are handcrafted from scratch in our workshop in Madagascar. We commit to a direct effort in keeping all aspects of production in Madagascar, not only out of fairness but with respect to customs and laws.
Since 2020 for each item sold, 10 trees will be planted! Read more about our wonderful planting partner. https://edenprojects.org/